Innovator: Shopkick's Cyriac Roeding Reinvents Retail
Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
View ArticleHow One Online Retailer Tweaked Its Way a Better Sales Future
To increase conversions, a website set out to test changes to increase registrations, calls and sales.
View ArticleHow to Diagnose and Repair 'Conversion Rate' Problems on Your Website
Consider these strategies if you aren't converting website viewers into paying customers.
View ArticleAn 80/20 Approach to More Traffic, Conversions, and Profits
Sales and marketing isn't as complicated as you might think. Find out how this easy equation can simplify the sales process and help you increase sales.
View ArticleThe Single Most Important Website Metric
What's the most important website metric for my business?
View ArticleWeb Design 101: How Typography Affects Conversions
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
View ArticleThis Is What the Ultimate Sales Conversation Sounds Like
In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
View ArticleHow to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
View ArticleThe Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
View ArticleHave We Met Before? Getting to Know Your Online Customers.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
View ArticleSeeing Red? Keep This In Mind When Choosing Marketing Colors. (Video)
Just because one color works for some companies doesn't mean it will work for yours.
View ArticleTurn Prospects Into Customers With These 8 Tips
Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
View Article7 Advanced Ways to Improve Your Site’s SEO
Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
View Article7 Tips to Improve Your Site's Conversion Rate -- Fast
If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
View Article4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
View ArticleWhy a Landing Page Will Make or Break Your Facebook Ads
Find out what your landing pages need in order to attract viewers and turn them into buyers.
View Article10 Questions to Ask When Hiring an SEO Firm
Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
View ArticleHere's How to Use Science to Design Your Email for Optimal Conversion
Listen to research when designing your campaign and to your gut when tweaking it.
View Article3 Essential Elements Needed to Turn Content Consumers Into Customers
Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
View ArticleHow to Optimize Your Website Messaging to Increase Conversions
Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
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